I was just thinking the other day about why McDonald’s has been so successful for so many years. They target the next generation, get the consumer used to their product early so it becomes part of their life early on. Kids will bother their parents incessantly, until they get their way and Mickey D’s knows this. Wendy’s targets the older consumer, you know, the one with the billfold. I would like to see restaurants giving out books instead of cheap plastic crap toys that get broken or lost within hours. Fast-food serves it’s purpose though, and we do not have to patronize… it is a choice we make. Let’s make the choice not to….