‘Epic’ phenomena

Language tends to catch on with trends.
The latest: ‘Epic’.
What message are we sending with the common usage of this term? The irony is that quite the opposite is being conveyed in my opinion at least. When you use a word that means something so incredible, and incredible is supposed to be rare (which is what makes it incredible), you can only rarely use the word.
The sensation it has become, dilutes the essence of its intended usage.

The only other thing I notice with this word choice, it makes your audience think that your experience was above and beyond any every day occurence. So please, don’t make me think your life is always epic, leave some epic-ness for the rest of us to enjoy.

Have an epic week!

What other words do we grasp on to for emphasis, further diluting their strength?